The demands of competition within everyone’s reach, when the design allows to create a product where cost, weight and functionality are perfectly balanced. We have been collaborating with Catlike, a company which intends to remain a benchmark in the bicycle helmets sector. Its niche market is that of competitive sport products, to be further offered to the general public. In this specific challenge, the company Catlike wanted to develop a range of innovative cranks which would fit in the majority of their models. The new range of cranks had to be lighter, more comfortable and with greater adjustment ease and versatility than any other. This project is part of the Catlike strategy to reinforce its presence in the American market, much more demanding in safety matters.