Not every day do we get the chance to pause and reflect on what we do—and, more importantly, why we do it. At IDEA, we took on the challenge of distilling our essence into just ten minutes of radio. How can we convey who we are, what we do, and the impact we aim to create in such a short time?

On January 24th, our colleague Alicia Alcázar took this mission to the microphone at Cadena SER. In a candid and authentic conversation, she shared how design can transform ideas into meaningful experiences. More than just a discipline, design is a tool that can reshape realities and improve people’s lives.

Design Mindset: More Than a Profession, a Way of Thinking

When we work with a Design Mindset, the lines between work and passion blur. It’s not just about solving problems—it’s about anticipating them, discovering opportunities, and challenging the status quo. We are driven by curiosity, empathy, and the desire to create meaningful innovations.

Design is a responsibility. Every decision we make impacts the experience of those who interact with our products and services. And the fascinating part? We are not just designers; we are also users. How often have we felt frustrated by a product that doesn’t work as expected? Good design is seamless—it makes life easier without being noticed. If friction is felt, something went wrong in the design process.

Designing for People, with People

Recording the radio segment was a live example of how we apply the Design Mindset in any context. From planning to execution, every detail was considered to ensure a smooth experience. Yes, there were nerves, and yes, there were unexpected challenges, but in the end, preparation and authenticity made everything fall into place.

Design is not just about aesthetics; it’s about impact, functionality, and improving people’s lives. At IDEA Design Mindset, we believe in the transformative power of design. We help our clients discover new possibilities, reimagine their present, and build a future with purpose.

Design doesn’t just solve problems—it creates opportunities. And you? How do you experience the impact of design in your daily life?


Listen to the full conversation on Cadena SER here: https://www.youtube.com/watch?v=wnUKvLQUzLQ&t=1s