STRATEGY & VISION

We understand the challenge and define strategic paths forward

Our Services

Comprehensive solutions designed to transform your vision into exceptional results

0101

STRATEGIC MARKET AND USER RESEARCH

We ensure your decisions are based on verifiable data, reducing corrections and the risk of betting on unfeasible ideas. We conduct contextual ethnography and in-depth interviews to capture primary insights. We apply competitive benchmarking and PESTLE trend analysis (Political, Economic, Social, Technological, Legal, and Environmental) plus tech-scouting to discover 'white spaces'. We prioritize findings in an Opportunity Map with impact and feasibility axes.

0202

PRODUCT AND PORTFOLIO STRATEGY

We guide you to launch your products at the optimal moment with recognizable identity. We audit the current offering matrix (margin, lifecycle, and industrial capacity). We build a 3-year Roadmap with scenarios (defensive, core, disruptive) and measurable OKRs (Objectives and Key Results). We define a Design Language System that ensures coherence across product lines.

0303

SERVICE DESIGN AND EXPERIENCE MAPPING

We define each interaction seamlessly, generating memorable and measurable experiences. We create Service Blueprints that detail the visible scenario and what happens behind the scenes to maximize experience and service efficiency. We identify friction through Customer Journey Mapping and prioritize them using an Impact-Effort Matrix. We prototype with flowcharts and rapid mockups; we iterate in testing cycles.

0404

SUSTAINABLE AND CIRCULAR BUSINESS STRATEGY

We turn sustainability into a differentiating factor by complying with current regulations and monitoring future ones to anticipate. We calculate carbon footprint through Life Cycle Analysis and define neutrality objectives aligned with the European Green Deal. We design products according to Design for Disassembly and Material Circularity principles. We develop Product as a Service models and logistic return plans.

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