
Reflections on the Andreu World Furniture Design Competition
Design is much more than creating objects; it’s about solving challenges, connecting with people, and shaping the future. Recently, we had the honor of participating in the Andreu World Furniture Design Competition, an experience that allowed us to explore how the Design Mindset can transform ideas into sustainable and innovative solutions.
Our project, an iconic chair inspired by the 1950s, seeks not only to stand out visually but also to contribute to a more responsible design aligned with contemporary challenges.
Andreu World: A Legacy of Design and Sustainability
Andreu World, one of the most iconic brands in the world of furniture design, has a history that began over 65 years ago. Founded in 1955 in Valencia, Spain, this company has successfully blended tradition and innovation to create furniture that stands out for both quality and design.
What truly sets Andreu World apart is its commitment to sustainability. From the selection of certified materials to responsible production processes, their conscious approach to design has set a new standard in the industry. This annual design competition not only celebrates creativity but also the values Andreu World has championed since its inception: innovation, sustainability, and excellence.
The Influence of the 1950s on Design
The 1950s were a pivotal moment for design. It was a time marked by recovery after World War II, where innovative materials, functionality, and clean aesthetics played a fundamental role.
Designers like Charles and Ray Eames, Arne Jacobsen, and Verner Panton defined a style that prioritized simplicity, organic lines, and novel materials like molded plastic and plywood. These ideas became the foundation of what we now know as modern design. Our chair pays homage to this legacy, reinterpreting it through a contemporary lens.|
Paper Shell: Innovation in Sustainable Materials
At the heart of our chair lies paper shell, an innovative material made from recycled cardboard. This material is not only lightweight and moldable but also extremely durable, making it a perfect option for furniture applications.
Being recyclable and biodegradable, paper shell aligns perfectly with our vision of sustainability. Moreover, its flexibility allows for the creation of unique forms that wouldn’t be possible with more traditional materials, adding both aesthetic and functional value to the design.
A Design That Speaks of Sustainability and Personalization
Our chair combines the retro aesthetic of the 1950s with functionality tailored to today’s needs. Designed to be modular, repairable, and customizable, it offers a practical and durable solution for those seeking environmentally responsible furniture.
The Design Mindset was key at every stage of development. From understanding the context to creating a functional prototype, this approach allowed us to transform a concept into an innovative and sustainable proposal.
A Thank You to Andreu World and a Look to the Future
Participating in the Andreu World Furniture Design Competition has been an enriching experience that allowed us to reflect on our role as designers. We want to express our sincerest gratitude to the organizers for creating this platform and congratulate the winner and all the finalists. Their talent and creativity inspire us to continue pushing boundaries.
This experience not only strengthens our commitment to design that connects and transcends but also drives us to keep exploring new possibilities. Because design, like the Design Mindset, has the power to transform not just objects but also the stories we tell and the connections we create.
Want to know more about how we combine design, sustainability, and innovation? Follow our stories and join us on this journey toward meaningful design.
IDEA Design Team
Published on December 18, 2024
Creating innovative design solutions that bridge the gap between creativity and functionality. Specialized in user experience design and digital product development.