
ORBEGOZO
ORBEGOZO FH SERIES is a ceramic heating collection developed for Orbegozo, designed to break price-driven commoditization in the portable heating market and elevate brand perception within a mass-market cost structure. The project enabled Orbegozo to move beyond generic white-box appliances and introduce a product that stands out at the point of sale while integrating naturally into contemporary home interiors. By combining emotional design with cost-efficient engineering, the FH Series positioned Orbegozo as a brand capable of delivering design-led value at scale.
At IDEA Design Strategic Hub, we approached the project as a retail and category transformation challenge, aligning design, engineering and manufacturing efficiency to maximize perceived value without increasing production costs.
PROJECT GALLERY



